Kindling connects to your Mindbody account and sends warm, personal emails from your own Gmail inbox — reaching every new student, not just the 30% who opted into marketing.
Mindbody's built-in email tools only reach students who've opted into marketing — roughly 30% of new signups. The other 70% never hear from you after they book. That's not a retention problem. That's a communication gap.
Opted-out clients are filtered from marketing sends entirely — even if they just signed up yesterday.
Low open rates, no replies, no relationship. Automated CRM messages land in promotions tabs — not inboxes.
Studio owners who emailed personally saw 3–4× better results. But doing it by hand is unsustainable.
One hour of setup, then Kindling runs invisibly in the background — monitoring every new signup and sending behavioral emails that adapt to what each student actually does.
Authorize via OAuth — no passwords shared. Kindling reads your new student data and sends from your real Gmail inbox.
A warm, personal welcome from you arrives in their primary inbox — not promotions, not spam. Looks like you wrote it yourself.
Kindling checks Mindbody: Did they book? Did they attend? Did they purchase? Each answer triggers a different email path — no manual work.
New students, sequence completions, conversions. That's it. No dashboards to obsess over, just results.
Every email is triggered by what a student actually does — not just a time delay. The path adjusts in real time.
A personal greeting from the studio owner. One clear ask: book your first class.
What to wear, what to bring, what to expect. Reduces the anxiety that keeps new students from showing up.
A real story from someone who started exactly where they are. Builds belonging before they've even walked in.
Booked → celebrate. Not booked → a specific beginner class recommendation, personally framed.
Attended → start the membership conversation. Didn't → gentle urgency, remove the friction.
Converted → exit sequence. Not converted → one last personal note, plus a task to call them directly.
No setup fees. No long-term contracts. Cancel anytime.
For studios just getting started with automated follow-up.
For established studios ready to turn conversion into a system.
For multi-location studios that need enterprise-level reliability.
We're launching with a small group of studio owners. Join the waitlist and we'll be in touch when we're ready for you.
No spam. Just a note when we're ready for you.